About Me

Hi, I’m Serin. I am a UC Irvine graduate making a career in Finance specifically in Financial Planning and Analysis. I currently possess 2 certifications (CFI and Coursera) and am contemplating pursuing the CMA Certification to further enhance my professional qualifications.

Intro

I am a Senior Financial Analyst at Herbalife, where my role involves providing financial support to various key departments within the organization, including Marketing, Customer Service, Sales, and Events. My responsibilities include but are not limited to budgeting, forecast adjustments, variance analysis, executive presentations, and business case proposals. I am particularly driven to evolve into a more strategic partner for business functions, contributing to significant decision-making processes that can effectively advance the company’s mission and overall P&L.

Some History

• In 2013, I started my freshman year of college majoring in Psychology at UCI.
• After taking my first Micoeconomics course at the end of Freshman year as a GE course, I realized my passion was not with Psychology but in the field of Business.
• In 2014, I formally transitioned my major to Business Economics
• In 2017, I graduated college with a Bachelor’s degree in Business Economics
• After graduation, I started my professional career at a Korean bank where my responsibilities entailed the analysis of tax returns and the assessment of eligibility for small business loans.
• In 2018, I made a career transition into a Financial Planning & Analysis (FP&A) role at Herbalife.
• During my tenure at Herbalife, I progressed from an entry level financial analyst, primarily focused on budgeting and forecasting for major events, to a senior financial analyst. In this elevated role, I provided comprehensive financial support to various corporate departments, affording me the opportunity to collaborate closely with high-level Executives.

Hobbies

• Building Legos
• Puzzles
• Journaling
• Snowboarding

Fun Facts

• I don't know how to snap my fingers
• I'm double jointed in two fingers
• I've watched Friends and How I Met Your Mother 6 times
• I am easily influenced by TikTok

5 Year Plan

• Professionally - Climb up the Corporate ladder
• Personally - Get married and have 2 kids